I'm not a champion networker, where do I start?
If you're reading this we are practically in the same boat. I know
that sounds difficult to take when I'm offering advice, but I'm not
going to put an inauthentic face on my plight. I'm kind of
introverted, it's a nice word for shy. I sometimes get along better
with ideas than people. I like people, I don't push them away or
reject them but they don't always seek me out. Why would they? I
haven't made the effort.
So here I am building a company, a set of tools for personal
marketing, and finding myself needed to network. Not superficially,
but building deep and lasting connections, with certain goals and
objectives for both myself and my company. About a year ago I started
using Twitter, specifically to build a professional identity that
let's me escape from my knowledge consumption driven ways. I did not
put much work into, followed a few people in the industry I was
interning for, particpated in a discussion, and made an online
acquaintance in an intelligent woman leading the way in the future of
online journalism. This was a good experience but just a taste.
Fast forward to this year. I began breathing startups, night and day,
hacking my own site into existence, and bootstrapping my way into
marketing, HR, and everything else. I have been on IRC for a couple of
years, talking to fellow hackers working on projects like android and
node.js. This is different though, now it's business people, product
managers, twitter chats almost nightly, employment and human
resources, recruiting, resumes, near burnout!
I live through SXSWi, though I remained thousands of miles away, my
distraction was the incredible social change in the Middle East and
North Africa terror, trauma, exhileration. I got a little in over my
head at times, again at a safe distance this time from actual peril.
All this time I have been improving Jobitr, working towards a launch
with as focused a feature list as I possibly can. Building a tool that
I truely hope will help people like myself who are lost in the world
of linkedin, among the successful and connected with glowing
educational backgrounds and employment histories. I want to build a
tool for my fellow hackers, introverts, people with a lot to
contribute but who have been overlooked, full of ideas but lacking the
real world experience and wisdom of age to execute those visions. I
want to be a home for creative people of diverse talent who do not
want to be one-sized-fits-all'd or pigeonholed. I want to be the first
resume, cover letter and profile you update with new experience, where
you brainstorm and test approaches (employment pirates?) because it's
the most useful. It's the one you can FedEx with one click, the one
that brings job postings to you without keyword searches, the one that
shows you what the recruiters see when they strip you down to a few
choice phrases and glance briefely at your ouvre. I want to give you
X-ray vision with a press of a buttton.
I want to do all of this, but first I need to launch.
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P.S Thanks to Mark Suster for inspiring this post